Most health awareness campaigns generate attention — but very few change behaviour. This article explores why awareness alone isn’t enough, and how modern health communications campaigns use integrated channels, trusted voices and clear pathways to action to influence what people actually do.

A creative strategy with well-planned activities captures and holds attention, long enough for you to influence your audience and create the change you want. If you’re just not sure about making that investment, then here are 5 reasons to help you make the call.

You might think that your Tech and AI-Health brand narrative is completely timeless but it could need updating more often than you think - and not just for your consumers’ benefit. 

See how we secured national, state-wide and hyperlocal media for The Shepherd Centre’s Launceston launch with the Federal Minister for Health and Aged Care.

Published in B&T: Follow our timely tips to successfully navigate the current environment, based on what has worked in our recent media announcements.

Published in Mumbrella: Here are 5 ways to help you craft an honest, valuable post that swerves the bragging and showcases what it takes to be a contender or a winner.

See how we activated a new, younger audience for Clarins anti-ageing skincare with a bold, diverse content creator strategy that took the brand into a new direction.

Be a must-have, non-negotiable product for consumers in a cash-strapped world. Elevate your product’s PR and marketing to show how it can improve the things most important to them, their health, wellness and happiness.

Here are 5 things to ask yourself, your team and your agency, from a PR and marketing perspective, before jumping onto the latest cultural trend.

Published in Mumbrella: Every January, a widespread phenomenon takes hold of consumers: the ‘New Year, New Me’ mindset. This promise of self-improvement is more than a personal commitment. It also represents a lucrative opportunity for brands.

Published in B&T: As the sun heats up and the summer holiday season approaches, savvy brands are getting a head start on their 2024 PR game now during the inevitable quieter period. Here are 7 impactful things these brands are doing.