Published in B&T: You might think that your brand narrative is completely timeless but it could need updating more often than you think - and not just for your consumers’ benefit. 

See how we secured national, state-wide and hyperlocal media for The Shepherd Centre’s Launceston launch with the Federal Minister for Health and Aged Care.

Published in B&T: Follow our timely tips to successfully navigate the current environment, based on what has worked in our recent media announcements.

Published in Mumbrella: Here are 5 ways to help you craft an honest, valuable post that swerves the bragging and showcases what it takes to be a contender or a winner.

See how we activated a new, younger audience for Clarins anti-ageing skincare with a bold, diverse content creator strategy that took the brand into a new direction.

Be a must-have, non-negotiable product for consumers in a cash-strapped world. Elevate your product’s PR and marketing to show how it can improve the things most important to them, their health, wellness and happiness.

Here are 5 things to ask yourself, your team and your agency, from a PR and marketing perspective, before jumping onto the latest cultural trend.

Published in Mumbrella: Every January, a widespread phenomenon takes hold of consumers: the ‘New Year, New Me’ mindset. This promise of self-improvement is more than a personal commitment. It also represents a lucrative opportunity for brands.

Published in B&T: As the sun heats up and the summer holiday season approaches, savvy brands are getting a head start on their 2024 PR game now during the inevitable quieter period. Here are 7 impactful things these brands are doing.